Rubber stamped: What new tyre labels mean for your motor

When it comes to tyres, Jamie Smeeth has seen it all. He’s the manager of Protyre in Portsmouth, one of 160 depots in a nationwide network. But even he is shocked by a tyre taken off a customer’s car this morning. Around its inside shoulder is a long split that’s wide enough to put your fingers in. Just above it, the cords that support the tyre are exposed.

Worryingly, the driver had no idea his tyre was like this. Smeeth turns it over and, in truth, it doesn’t look so bad: worn, yes, but not to the wear blocks. How did it get that nasty split?

“Probably a slow puncture,” says Smeeth. “As the tyre goes down, it spreads out, allowing the wheel to rub the shoulder, causing it to split. The car’s tyre-pressure monitoring system will have flagged up the pressure change, but people don’t always pay attention to it.”

I’ve always been wary of tyre depots and fitters. Their posters warning you of the perils of not checking your tyres, of extended braking distances in the wet if you don’t splash out on premium rubber and, while you’re here, let us check your tracking (for a price) feel like cynical attempts to frighten us into parting with cash. Is there really a significant difference between budget, mid-range and premium tyres? Oh yes, I thought: the profit the depot makes. But this split tyre has genuinely shocked me – as well as Smeeth and his boss, area manager Matt Ansell.

Protyre’s Portsmouth team change around 9500 tyres each year. Some of those have serious splits, like the one that we’ve just seen, but more of them have suffered premature wear caused simply by poor front-wheel alignment or incorrect castor angles on the rears.

If the wheel is pointing or toeing out, the tyre wears on its inside shoulder, but toeing in on the outer shoulder is easier to spot. To check for the former, Smeeth suggests that, once a week, before switching off the engine, you park your car with the steering on full lock to expose the front tyres’ inner shoulders. It’s common sense, really. Premature wear caused by under- or over-inflation are among the other issues that cross Smeeth’s path. The former is the more frequent issue and noticeable by wear on the shoulders but relatively little on the centre. The reverse is true of an over-inflated tyre.

Deep cuts to the cords are another frequent sight and a common cause of MOT failures. It’s possible to repair a puncture in the centre of the tyre but not on the sidewall, where the tyre flexes.

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Alongside the foam-filled Pirelli is a Continental tyre with a sticky black substance coating its inner face. This is a Conti Seal; the idea is that the sticky sealant instantly and permanently fills a puncture of up to 5mm in diameter. Whatever caused the puncture can then be removed and the car driven as normal. Pirelli offers a similar technology.

All this time I’ve been hearing the depot’s view of tyres, but what about customers’ attitude to their tyres? Two of them are in reception. Yinka Bello has brought his BMW 116d in for new tyres – a subject that he takes seriously. “I do up to 20,000 miles per year and keep an eye on tyre wear and pressures,” he says. “I always go for the best I can afford, preferably OEM, and I always match them.”

Alongside him is Chris Preddy, a self-confessed petrolhead who drives a BMW 116i M Sport. “My company does a safety presentation each year and reminds us to be tyreaware,” he says. “My dad taught me to be, too, so it’s second nature for me to check them regularly. I always go for the original specification.”

These two drivers certainly take their tyres seriously. After listening to them and seeing that split tyre, perhaps I will start taking those posters that I had perceived as alarmist a bit more seriously.