Ford revives Puma name for “evocative” new small SUV

Ford will bring back the Puma nameplate as a Fiesta-based compact crossover later this year, and has previewed the new model ahead of an expected unveiling in the summer. 

The new machine, which has previously been spied testing in camouflage, will take the name of the two-door coupe the firm produced between 1997 and 2002 – also built on a Fiesta platform. 

At first the new car was believed to be a replacement for the Ecosport, but we now know it will sit alongside that car as a sportier, more style-oriented alternative. The Puma’s design can be seen in part in Ford’s teaser image of the car, showing its front and side profile will be significantly different to the Ecosport and has more in common with the latest Fiesta and Focus. 

Opinion: Ford Puma – what’s in a name?

Expect an interior that’s similar to the Fiesta and Focus, too, with the brand’s dashtop-mounted SYNC touchscreen infotainment system and much of the same switchgear. It’ll also offer a bigger boot, with 456-litres of ‘uncompromised’ luggage capacity. Ford will balance an SUV-like higher seating position with the desire to retain the Fiesta’s driver focus.