Nothing lasts forever. Not even one of the most successful and best-driving family Ford models ever built. Not even a car whose name was once used by the country’s leaders to define a particular variety of British voter. Not even the ubiquitous Ford Mondeo.
Next March, after five million European sales over four generations, and 29 years in production, the Mondeo will disappear from our showrooms. Few buyers will even notice its departure, because few buyers go looking for a Mondeo any more. If you seek a graphic illustration of how radically the car market has changed in three decades, a Mondeo sales graph is well worth a glance.
Back at the beginning of the 1990s, the new Mondeo was billed as the first truly global car, the probable foundation of a huge new success era at Ford. It introduced front-wheel drive, a revolutionary change for a Blue Oval car this big. It ushered in a bold new era of sophisticated design, plus a revolution in driving quality championed by influential, straight-talking young Dunton-based engineer Richard Parry-Jones.
Looking back, Autocar’s own excitement at the Mondeo’s 1993 arrival helps highlight what an important European automotive event it was. Our launch story on 6 January 1993 (part of a staged build-up to the car’s unveiling at the Geneva show in March) consisted of an extremely detailed 12-page technical breakdown of a car the then managing director Ian McAllister described as “the best thing we’ve ever done”. Advanced gadgetry included a driver’s airbag as standard across the line-up, 16-valve four-pot engines, promises of V6 and turbo diesel models, seatbelt pre-tensioners and (in some models) traction control and adaptive dampers. Our first drive verdict, published over another 10 pages three weeks after the launch story, carried the cover line ‘Mondeo is king!’ because we’d pitted it against a Nissan Primera, Peugeot 405, Toyota Carina and Vauxhall Cavalier and found its excellent handling, ride, refinement and specification made it a clear class leader.
That initial burst of Mondeo exposure was just the beginning for us. By March, we had bagged another new Mondeo and, using a 10-person Autocar team, driven it 12,000 miles all over Europe in the space of one week. For the very same issue, 17 March, we borrowed yet another Mondeo, plus nine rivals (Alfa Romeo 155, BMW 3 Series, Mazda 626, Nissan Primera, Peugeot 405, Seat Toledo, Toyota Carina, Vauxhall Cavalier and Volkswagen Vento), to conduct the father and mother of all comparison tests – which the Mondeo won handsomely over 32 pages.
Like our road testers, early potential customers instantly felt the difference, just as Parry-Jones and his band had promised they would. Buying a utilitarian Ford started to be cool again, as it had been a couple of decades before, when Ford was winning rallies for fun, and eventually Le Mans as well. That was also a time when ‘Ford’ appeared on the cam covers of nearly every Formula 1 car.
As many as 400,000 Mondeo sales a year were predicted for Europe and Asia, plus around 250,000 in the US, where the car was to be called Ford Contour and Mercury Mystique. It never quite worked that well across the Pond (American Ford customers thought the car too small and bought the beefier Taurus) but sales did get close to the predicted mark in Europe early on, nudging 375,000 in 1994, the first full year of sales.
When we did 12,000 miles in a week in a Mondeo
“Get in your car, make yourself comfortable, start up and drive yourself to Tokyo. Then bring it back.” That’s how we began our story from March 1993 about using a basic 1.6-litre Mondeo LX to drive halfway around the world – in a week. We used a 10-person Autocar team to do it and, as it happened, we kept the car in the UK and mainland Europe.
Tokyo looked too hard. Still, we billed the journey as “the hardest test we’ve ever put a car to” and maybe that’s still the case. It took a lot of organisation, a copious amount of staying awake, some awkward sleeping arrangements and quite a bit of driving through France at velocities you wouldn’t contemplate today. The original objective was 10,000 miles, which seemed extreme enough, but as time went on we realised the full repmobile’s average annual mileage score was possible.
First destination was Gibraltar, through the night, then we repeatedly criss-crossed Europe, at one stage ‘doing’ 10 countries in a day. There were fuelling glitches and navigational errors, but the 12,000th mile rolled onto the odometer with just 90 seconds to go. The car, throughout, was fantastic.