CEO Stefano Domenicali’s five-step plan for Lamborghini

In a makeshift office at the Bahrain International Circuit, Stefano Domenicali takes a moment to reflect on what for him will be a significant anniversary. “Time is going very fast, but that’s good,” says the ebullient 53-year-old. “If time is going slowly, there’s something wrong.” 

This Middle Eastern circuit’s tree-lined paddock and the nine-storey Sakhir Tower that dominates the local skyline will be more familiar to Domenicali than to any of the travelling press corps or the dozens of visiting support staff. The grand prix track is hosting the media launch of the new Lamborghini Huracán Evo and, in his role as president and CEO of Automobili Lamborghini, Domenicali is here to present his company’s newest supercar to the world’s automotive press. By the end of this month, Domenicali will have held his position for three years. 

The Italian – whose forthcoming and easy-going nature seems to be at odds with the archetype of a hard-nosed, grey-suited automotive industry executive – has been driven through the circuit’s gates many times before, but always while wearing the scarlet red uniform of the Ferrari Formula 1 team. Between the end of 2007 and 2014, he served as its team principal. His memories of this Bahrain circuit from the early years will include dominant one-two race wins in 2008 and 2010, but just as those victories in the desert dried up during the second half of his seven-year stint at the helm of the Scuderia, so too did the world championship titles. In April 2014, Domenicali fell on his sword and announced his resignation – moments before, one imagines, he was shown the door. 

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